Jack Potts's
Real Estate Marketing Plan!

• Create a customized marketing plan that targets most likely buyers.
  Tour the property from the Buyer's standpoint.
  Conduct a complete "Staging Analysis" of the property.
  Provide written "Staging Instructions" to help the property sell at a higher price. Review interior of the property to maximize attractiveness.
  Assist the seller in storing large pieces of furniture.
  Review exterior of the property to maximize "Curb appeal".
  Assist the seller in making exterior as attractive as possible.
  Take photographs of the property for use in marketing materials.
  Develop an attractive description of the property for marketing.
  Review the benefits of the real estate sign.
  Place appropriate riders on the sign.
  Place brochure box on the sign.
  Design attractive color flyers for the property.
  Obtain report on local schools.
  Prepare Homebook with neighborhood and area information.
  Assist property owner in preparation of the property for showing.
  Update marketing program as necessary.
  Consult as to advertising copy for various media.
  Print color property flyers.
  Provide flyer display stand for inside the property.
  Provide emailed property info for agent feedback.
  Create a Visual Tour of the property for the Intemet.
  Follow-up with agents on showing appointments.
  Meet potential buyers at the property who are not represented by other real estate agents.
  Keep brochure box supplied with flyers.
  Submit property to Multiple Listing Service.
  Promote property to other agents
  Provide a 1-800 Telecommunications Hotline.
  Property features on my web site
  Internet advertising on the following Web Sites:
  Conduct a visual inspection of the property.
  Review the status of any encumbrances against the property.
  Review the Agency Relationship Disclosure.
  Review the Lead Disclosures.
  Review the Flood Disclosures.
  Review the Real Estate Property Disclosure statement.
  Review any addition disclosures which may be required for the property.
  Review Fair Housing Laws
  Prepare a Competitive Market Analysis of the property.
  View competing properties for sale.
  Develop a pricing strategy for the property.
  Explain how commissions are split between Listing and Selling Brokers.
  Research available financing options for the property.
  Show how commission structure/split affects the showability of the property. Prepare a sellers net sheet.
  Provide comparable and value analysis to Appraiser if requested.
   If Property is a condominium or PUB, work with Homeowner?s, etc. to insure wide variety of loan programs for potential buyers.
  Consultation as to licensed pest control inspection.
  Consultation as to septic tank inspection, as necessary.
  Consultation as to correction of significant items discovered in inspections Consultation as to required Disclosures.
  Consult with Seller on Fair Housing laws.
  Coordinate property showings as needed.
  Pre-qualify buyers Consult as to the coordination to the presentation of offers to purchase the property.
  Consult as to Counter-offers, as necessary.
  Consult as to the need for the services of the other professionals such as surveyors or attorneys.
  Consult as to opening of escrow.
  Review escrow documents.